About Us
Who we are
We are the international pioneer in fragrance and beauty care innovation inspired by Arabic Heritage. At our hearts, we’re not just building brand – we’re shaping beauty for a new era.
Vision
To build a global perfume and beauty care conglomerate of Arabic origin that celebrates & shares the rich Arabic alchemy & art with the world.
Mission
To delight consumers worldwide with the art of Arabic perfumery and beauty products. From the UAE to the world, we combine French quality and global innovation with Arabian character
Our Expertise
Ethical & Sustainable Sourcing
We are dedicated to source the finest ingredients, ensuring that our products are created with care for both environment and ecosystem communities. Through sustainable practices, we create beauty that is not only ethical but creates a lasting impact.
Quality First
Our main priority is to deliver products with premium quality. From formulation to Packaging, we ensure excellence in everything we do.
Customer Focused Innovation
We design customer focused solutions that adapts to the evolving beauty needs. Our innovations aim to create a good impact on customer lives blending creativity with functionality.
Empowering Beauty Professionals
We are committed to empower beauty professionals by fostering talent and innovation. we play a vital role in driving the growth and success of the beauty industry on a global scale.
Our Footprint
